Last week Google officially announced their next round of updates for the Social Search feature of their search engine services. In this latest version, users will now have the option of viewing links and information from those within their network intermingled with the more traditional search results.
Google’s YouTube Video on Social Search Update
Google’s update to the service is intriguing, but as Business Insider‘s Jay Yarrow points out,…
Sounds good, but there’s one problem — Google doesn’t have data from Facebook, which is the most popular social network in the world, and the place where most people a lot of link and photo sharing.
With untold implications for the search industry Google’s move toward a ‘social engine’ is just the latest sign in a ever-increasing development, or cultivation of the digital information streaming all around us. But, now with even more social representation, Google Social Search will present us with the shared interest and the keyword specific content of our digital networks.
While the update may leave some scratching their heads it’s prompted others, like Eric Friedman to posit greater knowledge regarding Google’s ‘social view’. As he puts it in Google Social Search and Your Neighborhood Connections…
I think that Social Search is in its nascent stages, and we will continue to see neighborhoods and galaxies of connections uses to create better taste menus. I think consumer reaction to such a display of connections and friend mapping will be met with initial disdain and privacy concerns, but then people will realize that Google is just providing an organized view of your publicly available interactions.
Time will unfold and bring us the longer term implications soon enough. For now, I recommend checking it out and commenting if you like.