5 Technology Posts to Jumpstart Your Week

Marketers Look to Integrate Social, E-Mail, and Mobile in 2012

Loyalty, Customer Retention, and Awareness top the list of eMarketer’s most recent study on how top executives value social media interaction in 2012. 

“Business executives said they are focusing on building out social media on key channels such as Facebook and Twitter in the coming year: 39% plan to increase spending on Facebook marketing programs, and 24% on Twitter.”

Google+ Adds Filtering Tools, Multiple Page Admins and more

Getting the most of Plus as a personal or business user continues to see features added. Notably part of Google’s long-term strategy with their social network, Google Plus offers updates from, the developers claim, user feedback.

Facebook Introduces Private Messages Between Business Pages and Fans

New Facebook features allow for increased communication between Facebook Page Administrators and general Users. Users (in Asia only so far) are now able to send a private, direct message to a page’s Administrators. In other Facebook news, last Thursday, the social networking site made it’s timeline feature available to all users.

Inside the Atlantic: How One Magazine Got Profitable by Going Digital First

Print magazines appear to be hitting their strides in the digital age. Last week Consumer Reports, and now this week The Atlantic both boast of profits via their digital sites“With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining ad revenues and falling circulations.” 

Wearing Your Computer On Your Sleeve

On the New York Times, Bits Blog, Nick Bilton makes predictions on ‘wear’ tech disruptions may come from in the not too distant future. Bilton sites the centrality and importance of the smartphone in linking all of the technology and communicative aspects together. “Over the next 10 years, he says, he envisions that people will be wearing glasses with built-in screens and, eventually, contact lenses — with working displays.” 

Twitter Introduces Site Redesign, Embeddable Tweets, and Brand Pages

Thursday December 8th, 2011 Twitter introduced a redesign and new user features via the Official Twitter blog, the Twitter developers blog, and the Twitter advertising blog. Read on for a quick look, and discussion on what the changes mean for users, marketers, and Twitter.

New design

Micro-blogging site Twitter has (recently) introduced a new design to its users. Twitter claims that the new design is a means to enhance the user’s ability “to connect with what matters to you”, and to “discover more”. Statements from the official Twitter blog claim, “We’ll be rolling out the redesigned Twitter over the next few weeks.” And, “You can get early access on your computer by downloading and logging into Twitter for iPhone or Twitter for Android.”

The simplified version of twitter effects twitter.com, twitter’s mobile apps, and twitter companion service Tweetdeck. Some of the more notable twitter.com changes include the ability to open tweets to view rich media such as photo files, and videos. The user’s dashboard has been redesigned, and now features a more streamlined look and feel. Additional changes include the use of ‘interactions’ in place of what formerly was retweets, replies, and mentions.

Notably, elements in the top bar (e.g. @Connect, and #Discover) are new from the redesign. They are part of Twitter’s hope that users will use, and see, the service as a discovery tool.

Embedable tweets

On the same day Twitter introduced the new version of Twitter.com, the communications platform also highlighted new user capabilities via embeddable tweets. *Embeddable tweets allow users to reference, catalog, and/or to showcase tweets on other websites, specifically blogs. For instance, a user can now take a tweet from a user, including a celebrity or an organization, and they can add this tweet to a blog post (see below).

The tweet will show up on the blog post dynamically, as you see above, allowing viewers to interact with the tweet via hyperlinks and real-time functionality. Give it a try. You can click on the username, follow, retweet, reply, or favorite the original message right from this blog post. (*Currently the two listed blog platforms that are working with embeddable tweets are WordPress and Posterous.)

Brand pages 

Twitter Brand Pages
Twitter Brand Pages

A third major component to Twitter’s announcements on Thursday was that of Twitter Brand Pages.  The company announced that 21 advertising partners had joined ranks with Twitter to launch this new feature which will allow businesses a more robust and controlled presence on the platform. Participating brands include…

Key features (to what must be an early version of brand pages) include auto-expanding tweets, which fully display rich media such as videos; the ability to have a featured, or ‘promoted tweet’ display at the top of the brand’s page; and the ability to display corporate logos and other images in a more prominent manner than before. Twitter brand pages are free and will be open to other businesses eventually.

For more on Twitter’s announcements and what it means for users, please visit the links provided at the top of this post. Thanks for reading!