Thursday December 8th, 2011 Twitter introduced a redesign and new user features via the Official Twitter blog, the Twitter developers blog, and the Twitter advertising blog. Read on for a quick look, and discussion on what the changes mean for users, marketers, and Twitter.
Micro-blogging site Twitter has (recently) introduced a new design to its users. Twitter claims that the new design is a means to enhance the user’s ability “to connect with what matters to you”, and to “discover more”. Statements from the official Twitter blog claim, “We’ll be rolling out the redesigned Twitter over the next few weeks.” And, “You can get early access on your computer by downloading and logging into Twitter for iPhone or Twitter for Android.”
The simplified version of twitter effects twitter.com, twitter’s mobile apps, and twitter companion service Tweetdeck. Some of the more notable twitter.com changes include the ability to open tweets to view rich media such as photo files, and videos. The user’s dashboard has been redesigned, and now features a more streamlined look and feel. Additional changes include the use of ‘interactions’ in place of what formerly was retweets, replies, and mentions.
Notably, elements in the top bar (e.g. @Connect, and #Discover) are new from the redesign. They are part of Twitter’s hope that users will use, and see, the service as a discovery tool.
On the same day Twitter introduced the new version of Twitter.com, the communications platform also highlighted new user capabilities via embeddable tweets. *Embeddable tweets allow users to reference, catalog, and/or to showcase tweets on other websites, specifically blogs. For instance, a user can now take a tweet from a user, including a celebrity or an organization, and they can add this tweet to a blog post (see below).
We've been building something new! Come see: fly.twitter.com #letsfly—
Twitter (@twitter) December 08, 2011
The tweet will show up on the blog post dynamically, as you see above, allowing viewers to interact with the tweet via hyperlinks and real-time functionality. Give it a try. You can click on the username, follow, retweet, reply, or favorite the original message right from this blog post. (*Currently the two listed blog platforms that are working with embeddable tweets are WordPress and Posterous.)
A third major component to Twitter’s announcements on Thursday was that of Twitter Brand Pages. The company announced that 21 advertising partners had joined ranks with Twitter to launch this new feature which will allow businesses a more robust and controlled presence on the platform. Participating brands include…
Key features (to what must be an early version of brand pages) include auto-expanding tweets, which fully display rich media such as videos; the ability to have a featured, or ‘promoted tweet’ display at the top of the brand’s page; and the ability to display corporate logos and other images in a more prominent manner than before. Twitter brand pages are free and will be open to other businesses eventually.
For more on Twitter’s announcements and what it means for users, please visit the links provided at the top of this post. Thanks for reading!