Facebook Ads Go Mobile, Get Smarter and More Plentiful

Facebook has been in the news recently over a new mobile ad program rumored to launch in March. The site is said to have over 425 million mobile users, and 845 million monthly active users. For those interested the ads do seem to have some impact and appeal.

Facebook Mobile App Ads Coming
Facebook Mobile App Ads Coming

A Merchant Circle study in December found that 62% of small businesses that have used Facebook Ads would use them again. Oddly though, only 23% of local merchants marketing on Facebook have used ads. Some suggest that businesses have been spoiled by thinking somewhat naively that marketing of Facebook is free.

It has been mentioned that Facebook has been experimenting with ad sizes on it’s web platform. News blog All Facebook suggests that on-site ads may soon become smaller in order to increase the number of ads the site can display to users. David Cohen notes the February 29th Facebook Marketing Conference (will be livestreamed) as a potential roll-out date for new ad designs.
Facebook Merchants Use of Ads
The Financial Times, noting the changes that Timeline will bring, suggests that accuracy among the Facebook ads will continue to evolve especially as ‘action apps’ document more of each users experience. Peter Kafka, writing for All Things D, notes the boost that the recent photo-viewer provides for Facebook ads.

More on Facebook:

  • Pew Research finds that 68% of adults surveyed said social network experiences that made them feel good about themselves. 61% agreed that in visiting social networks they had experiences that made them feel good about themselves.
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One thought on “Facebook Ads Go Mobile, Get Smarter and More Plentiful

  1. Pingback: In the News: Online Privacy, User Habits and Facebook Business Pages « Momentary Zeitgeist

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