Spring is an interesting time of year, for sure. Early March, for the past few years, has really brought a lot of excitement to my days thanks to the interactive portion of SXSW and, of course, March Madness.
One of the more enjoyable spring advertising campaigns to watch, for me, has been the Men’s NCAA Basketball infused Toyota commercials. If you haven’t seen the videos I’ve provided the trio below. They aren’t really anything beyond a typical big-budget, humor-tapped offering, but the use of March Madness and the excellent casting has me putting this campaign into my final four for the season.
Toyota has really dialed into the ‘recruiter’ with their series of Coach T commercials. The marketing and public relations strategy is a bright one.
Driver’s Test: Toyota Videos Smack the Funny Bone
Using seasonal topics to further enhance your organization’s message is smart. If you’re marketing online it’s not a bad idea to use seasonality (or a holiday spin) to further enhance your message appeal.
Use Seasonality in Marketing and Advertising to Increase Message Relevance
Because most people tend to have the topic de jour on their minds, deploying a seasonal approach can make your marketing message all the more enjoyable to consider.
The Pitch: Toyota’s Coach T Commercials Provide Timely Appeal
More on this:
- YouGov ranks the Toyota Coach T Commercials as the more improved among US auto makers: March Madness Auto Advertisers Buzz
- See the latest viral videos via Adage’s Viral Video Chart