On March 12, 2012 micro-blogging service Twitter announced via it’s blog that it had acquired Posterous. Posterous, a Y Combinator graduate, innovated blogging platforms being one of the first to allow direct from email publishing of text, images, video and more.
Twitter bought Posterous, but what does it mean? plus.google.com/u/0/1116542843… Important story most missed at SXSW
— Jeremiah Owyang (@jowyang) March 14, 2012
The Twitter buy is reported to be heavily talent-based. As Twitter’s official announcement puts it, “Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.”
While the acquisition likely has the 15 million Posterous users plotting a move to another platform (perhaps to the 110/120 million strong competitor, Tumblr), it – along with other recent Twitter acquisitions – has me asking, what’s next for Twitter?
Behold the Future of Twitter
Writing for Forbes, writer and business strategist Lim Yung-Hui paints one possible development for Twitter in Twitter Going Beyond 140 Characters with Posterous Acquisition. Yung-Hui points toward the use of the Posterous Spaces concept as a potential content curation idea for Twitter.
With Posterous Spaces, for example, Twitter users can favorite and pininteresting tweets. Social contents curation is hot. Think Pinterest. Spaces feature can also offer group tweeting within a private environment on Twitter. This and many other possibilities abound.
Yung-hui isn’t alone in considering this possibility for Twitter, either.
Let there be Curation
On January 19, 2012 Twitter made another acquisition. Summify is (for now still) a service that sends subscribers a daily digest of (more or less) the most ‘shared’ links among the people the subscriber follows on Twitter. So, even if I’m not ON Twitter to check ‘the latest’ happenings that day I will get an email that shares with me the most celebrated and shared news among my friends for that day.
Summify Joins The Flock At Twitter! smf.is/8zmXl
— Summify (@summify) January 19, 2012
Over at the blog Techerator, Chitraparna Sinha, web content developer, full time blogger and an academic researcher proposes her own thoughts on product/service design enhancements for Twitter.
Perhaps Twitter acquired Posterous to build a unique news sharing platform with the help of its new #Discover tab. Won’t it be wonderful if Twitter users can use the #Discover tab to “discover” informative and unique blog content from their Twitter follower list?
Having the team, the talent and the blueprints now to both Summify and Posterous, Twitter should be introducing interesting product/service design developments in the months to come. And, they may be giving users a few interesting changes to rally-behind or decry as the worst possible development as well.
It’s pure speculation, but I can picture a future where content curation components support the engagement and promotion potential for (especially) brand pages and general users alike. Discovery (and the associated tab) were thought to be part of Twitter’s newish identity when it unveiled design changes last year. Extending that portion of the platform could be something to watch for.
The ‘gathering’ of shared content (think Pinterest, Scoopit) could become a native element within the Twitter experience. Couldn’t it? (Consider the popularity of News.Me, Paper.li, among others).
Additionally, the ability to auto-post in many places is something that has made Posterous really innovative. And while many of the features that once where innovative are now integrated in most sites, Twitter could extend the reach of it’s users’ tweets by making them more transmittable.
We’ll have to wait and see just what the future does provide, but with fresh talent and pressure to perform, Twitter should have an interesting year. Of course, one man thinks he already has the future of Twitter figured out. I’ll let him explain. (Thanks for reading. And, take care!)
- Twitter Acquires Blogging Platform Posterous – The Next Web
- Summify Joins the Flock at Twitter – Summify Blog
- Posterous vs Tumblr: A Head to Head – Mashable
- Welcoming the Posterous Team to the Flock – Twitter Blog